Darf Staubsaugen Spass machen?
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COENENPARTNER POSITIONIERT DEN NEUEN STAUBSAUGER CROOSER VON THOMAS ALS KLEINEN, WENDIGEN UND FRECHEN FRAUENVERSTEHER.
Mit dem zentralen Nutzenversprechen „Schont mich und meine Möbel“ bewies das Konzept hohe Relevanz bei modernen jüngeren Frauen, deren zentraler Lebensinhalt nicht mehr in der täglichen Hausarbeit besteht.
Das Produktkonzept des neuen crooSer selbst entstand in Zusammenarbeit mit Mitarbeitern der School of Design Thinking des Hasso Plattner Instituts in Potsdam.
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Speziell Allergiker, Haustierbesitzer und Parkettliebhaber schätzen die THOMAS Sauger mit ihren überlegenen Sauberkeitstechniken.
„Ins Herz der Verbraucher blickt nur, wer zuzuhören weiß und richtig versteht – und nicht wer vorschreiben will, was zu kaufen ist“, ist das wichtigste Prinzip der Arbeit von von COENENPARTNER. Dadurch sprechen THOMAS Sauger ganz gezielt unterschiedliche Endverbraucher- und Altersgruppen mit jeweils speziellen funktionalen und vor allem emotionalen Vorstellungen von Sauberkeit und Hygiene an.
„Mit maßgeschneiderten Zielgruppen-Produkten beweisen wir immer wieder ‚Mut zur Nische’ und unterscheiden uns so bewusst vom Wettbewerb“, erklärt Manfred Donath, THOMAS Marketing-Leiter.
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Die Innovation 2014 –
ebenfalls positioniert von COENENPARTNER:
THOMAS perfect air:
Beutelloser Saugspaß für 100% spürbar erfrischte Luft
Ob für Tierliebhaber, Allergiker oder besonders hygieneorientierte Verbraucher – THOMAS perfect air mit einzigartiger Wassertechnologie eröffnet ein neues Segment im Staubsaugermarkt.
Von den Ingenieuren in Neunkirchen im Siegerland entwickelt, sorgen der perfect air allergy pure und der perfect air animal pure für eine Extraportion Frische in jedem Haushalt.
Ausgestattet mit der einzigartigen und innovativen AQUA-PUREFilterbox, binden die beiden Saugwunder „made in Germany“ alle Partikel, wie z. B. Hausstaub, Pollen, Tierhaare, Geruchspartikel oder Allergene, zu 100% im Wasser. Damit sorgen sie für grenzenlose Sauberkeit und frische Luft in den eigenen vier Wänden.
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